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What is a Cookie?

They are quite simply small pieces of text held in files that are stored on your computer. They are usually placed there by websites and enable the webmaster to have access to useful information in regards to your site preferences, location, language etc. It is actually very useful for you, the user, as it means that sites can run more effectively for you, enabling you to surf from page to page without having to re-enter information or preferences.

How are cookies used?

Websites mainly use cookies to:

  • Identify users.
  • Remember users custom preferences.
  • Help users complete tasks without having to re‑enter information when browsing from one page to another or when visiting the site later.

Cookies can also be used for online behavioural targeted advertising, for example, to show advertisements relevant to something that the user has searched for in the past. The web server supplying a web page can store a cookie on the users computer or mobile device. An external web server that manages files which is included or referenced in a web page is also able to store cookies. All of these cookies are called HTTP header cookies. Another way of storing cookies is through JavaScript code contained or referenced in a web page.

Each time that a user requests a new web page, the web server can receive the values of the cookies that it had previously set and return the page with content relating to these values. Similarly, JavaScript code is able to read a cookie belonging to its domain and perform an action accordingly.

What are the differen types of cookies?

When dealing with cookies, there are in general three levels of categories:

  1. Lifetime Expectancy: Deals with when a cookie is set to expire.
  2. Party-origin: Deals with the domain and party responsible for placing a cookie in a users browser.
  3. Classification Type: Is the combination of the cookie lifetime and party-origin to further classify the cookie.

Cookie Lifetime:

  • Session Cookies: Temporary cookies that are only stored while browsing the site and are deleted after you navigate away from the site or close your browser.
  • Persistent Cookies: Longer-term cookies that are stored on your computer even after you navigate away from the site or close your browser. The length of time that these are stored varies depending on their expiration times.

Domain / Party Origin:

  • First-party cookies: These cookies are set by the web sitedomain that you’re visiting. Only the web site that sets these cookies can read them.
  • Third-party cookies: These are set by someone other than the owner of the web site you are visiting. Embedded or shared content from other web sites typically fall into this category. This can happen when a web page references a file, such a JavaScript file, located outside its domain.

Type Of Cookies and What They Do:


  • These cookies are essential to make web sites work correctly, they enable you to move around the web site and use the features. Examples include remembering previous actions (e.g. entered text) then navigating back to a page in the same session.
  • These cookies don’t identify you as an individual. If you do not accept these cookies, it may affect the performance of the web site, or parts of it.


  • These cookies are used to help understand how visitors interact with the web site by providing information about the areas visited, the time spent on the web site, and any issues encountered, such as error messages. This helps us improve the performance of the web sites.
  • These cookies don’t identify you as an individual. All data is collected and aggregated anonymously.


  • These cookies allow web sites to remember the choices that you make (such as your user name, language, or the region you are in) to provide a more personalised online experience. They can also enable visitors to watch videos, play games and engage with social tools, such as blogs, chat rooms and forums.
  • The information that these cookies collect may include personally identifiable information that you have disclosed, such as your user name.
  • If you do not accept these cookies, it may affect the performance and functionality of the web site and may restrict access to content on the web site.

 Targeting / Advertising:

  • These cookies are used to deliver content that is more relevant to you and your interests. They may be used to deliver targeted advertising or to limit the number of times that you see an advertisement. They also help us measure the effectiveness of advertising campaigns on websites.
  • These cookies maybe used to remember websites that you have visited and the information may be shared with other parties, including advertisers.
  • Most of these types of cookies track consumers via their IP address and may collect some additional personal identifiable information.

Generally, we have 3 types used throughout our web pages:

  • Cookies are deleted every time you close your browser, called sessions.
  • Cookies that are stored until deleted or after a set period to save your preferences etc.
  • Cookies set by external companies that have been pre-approved by us to help your experience.

A number of our cookies are considered essential for the site and others optional.

We can not access personal information or gain access to your computer using cookies. They simply share with us information of your choosing via inputs or forms on our site.

Controlling and Deleting Cookies

You can set your browser not to accept cookies. Before deleting or rejecting on your browser, please be advised that doing so means that some sections of the website and other websites you visit may not function.

However, if you still wish to remove the cookies from your browser or to block them from ever being set in the future you can do so from the browser you are viewing this page in now. You have the choice to block all cookies or only particular ones depending on your choice. In addition to this you can also configure your browser to notify you each time a request to set a cookie is made.

If you would like to know how to monitor your cookies then visit for some useful information on controlling cookies in all browsers.

In the same manner, if you would like to remove all the cookies from any browser then visit for up to date instructions on removing cookies from any browser, old or new.

In addition to this, the help section of your browser should be able to help you find the answers you are looking for.

Cookies Used

Cookies and tracking codes are used on almost every site on the web these days because they provide very useful information on how visitors use individual web sites. Commonly used cookies and tracking codes would be from Google Analytics, Google Adwords, Microsoft Bing, Facebook, Twitter, Amazon etc.

Google Analytics

Google Analytics cookies are used on almost every site on the web these days because they provide very useful information on how visitors use individual web sites. We use Google Analytics to help us improve the site and they provide us with anonymous information on how visitors arrive at our site. Also, where they have reached us from and which pages they viewed, when and for how long. If you would like more detailed information on Google Analytics cookies, you can find it here: Cookies & Google Analytics.

Find out moreThere is a lot of information on the web about cookies. You can find all the information you need here at, which provides all the information you need on what exactly cookies are and how to manage, restrict, block or delete them. If you are viewing this on a mobile browser you may need to read your mobile browser handbook.


We have outlined below Cookies that may be used and could be set on your browser by our website and we have included the common names of these cookies for reference.

Google – Cookie Names:





  • Google cookies are used to store information, such as what time your current visit occurred, repeat visits to the website, and referrals from other websites. These cookies contain no personally identifiable information but they will use your computer’s IP address to know from where in the world you are accessing the Internet.

Microsoft – Cookie Names:




  • Microsoft uses cookies (small text files placed on your device) and similar technologies to provide websites and online services and to help collect data. The text in a cookie often consists of a string of numbers and letters that uniquely identifies the computer, but it can contain other information as well. Microsoft apps use additional identifiers, such as the advertising ID in Windows, for similar purposes. These cookies are used for advertising, site analytics and other operational purposes.

AddThis – Cookie Names:




  • AddThis tools provide website owners with the capability to enable users to share webpages, blogs, news, photos, videos, and other content to the most popular social networks and other destinations via a browser plug-in or website plug-in. They collect non-personally identifiable information from many of the websites in which AddThis is enabled, and use that information to deliver targeted advertising and personalized content on those websites as well as other websites you may visit.

SharpSpring  – Cookie Names:












  • SharpSpring uses cookies and similar technologies like single-pixel GIFs and web beacons. SharpSpring uses both session-based and persistent cookies. Some cookies are associated with the users account and personal information (such as your email address or account Id) in order to remember you. Other cookies are not tied to your account but are unique to you and allow analytics and customisation, among other similar things. Cookies can be used to recognise you when you visit a site, remember your preferences, and to give you a personalized experience that’s consistent with your settings. Cookies also make your interactions faster and more secure.

What our clients say

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Director, E-Commerce
"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
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