How to target users on YouTube?
How to target people on YouTube? Many advertisers looking for answer to this question. It is very important and time consuming process.
Are you getting the results you hoped for?
There’s a lot of competition on the market. In the past, advertisers were able to target users based only on a number of criteria for example Youtube viewing histories.
Now, Google is granted advertisers to target users based on their Google search histories.
In conclusion, it is massive change. Advertisers will have opportunities to be always present and relevant on the market.
Most of all, Advertisers will be more flexible in how they target users on YouTube.
As a result: “By investing more in the mobile first solutions…advertisers will have more opportunities to be present and relevant in the moments their audience chooses to watch.”
AdAge’s Garett Sloane points out, “For years, the company kept a wall between search and other ad products, but increased competition from Facebook has made that commitment impractical.”
Competition between Youtube and Facebook can be very beneficial. As a result advertisers obtain the ability to better target users.