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Wrong Keywords Can Hit Conversion Rates

Most internet readers don’t read full text they only scan keywords and phrases to process the most important information. Seconds determine if they click or bounce. There are words which can cost marketers dearly in landing pages and entry forms.

It is worth avoiding:

  • “Submit” – it is derivation of submission. When CTA buttons included the word “submit,” conversion rates tended to drop immediately by a few percentage points.
  • “Synergy” –  explanation comes from Peep at ConversionXL who points to cognitive fluency and “the heuristic that Easy = True”. Readers prefer easy texts. The best is to avoid complex explanations.
  • “We” – instead of we it is better to use “you” or avoid pronoun at all
  • “Your” – most landing pages posts should write directly to a single person, using “you” and “your” liberally. In CTA copy “my” bring better results i.e “Get My Black Friday Deals”.
  • “Free” – the word “free” can trip up spam filters in email messaging. A Totango study showed that 70% of the people who sign up for free trials are useless when it comes to conversions
  • “Save Time and money” – overly generic phrases are bad for conversions

It is important to be aware of the “stop words” and words which turn the focus away from your audience and selfishly onto yourself.

If you need any help with increasing your search performance or on how to make more opportunities for your business, then please get in contact with us here at Network Intellect. Please get in contact with us here at Network Intellect.

 

 

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