Word of advice on Content, ROI, Brand Awareness
Content marketing campaigns, good ROI and brand awareness are not easy to implement effectively.
Strategy, creation and planning are key marketing priorities.
One study showed that almost half of ready to go posts never even gets published at many business.
Wasting content effort is a big issue.
Lowering the amount of wasted can help organisations on many levels. It will effect text creators.
Their motivation, inspiration and confidence will improve. ROI will benefit from reducing waste as well.
It is not easy to minimise waste.
Four factors need to be examined first:
• Firstly, It is worth it to spend time on planning. Published work should effectively express your brand. Also, should and work as a marketing product for the organisation. The audiences, place of publishing, distribution, form and ways to measure success should be clearly defined.
• Secondly, Sketching out a work flow and delegating responsibility is very important. One person should oversee the whole process and make sure that content doesn’t get wasted.
• Also, Build content creation guidelines, organise training courses. Familiar yourself and your team with digital content best practice.
• Invest in quality not quantity. Fewer pieces of more valuable text are better than huge amounts of insincere, rush work.
These four points shouldn’t be treated separately. They are all equally important.
If you need any help with increasing your digital activities or more tips on Content or on how to make more opportunities for your business, then please get in contact with us here at Network Intellect.