Contact Us

Why Social Network Pinterest Is important For Marketers

The social network Pinterest has become an extremely important marketing tool in the last year. Some brands may require some help in order take advantage of this marketing opportunity.

Companies and individuals who are thinking of joining Pinterest and want to find out more about the social network  should read on to find out some reasons why the social network is good for business:

  • 25% of Fortune Global 100 companies have Pinterest accounts.
  • 43% of Pinterest members agree that they use Pinterest to associate with retailers or brands with which they identify, compared to just 24% of Facebook users who agree to doing the same with Facebook.
  • Pinterest pins with prices get 36% more likes than those without.

social network pinterest

  • Pinterest is said to have represented 17.4% of social media revenue for e-commerce sites in April 2012, up from just 1.2% in Q2 2011.
  • 69% of online consumers who visit Pinterest have found an item they’ve purchased or wanted to purchase as compared to only 40% of online consumers who visit Facebook.
  • A survey of 7,431 online buyers from August 9 to 17 2012, also found that significantly more online consumers agree that Pinterest is a place to “get inspiration on what to buy” and “help keep track of or collect things I like.”
  • Last year data was released which showed that Pinterest drives 2.5 times more traffic to its homepage than Twitter. There are 10 times more clicks of the ‘Pin-it’ button than the ‘Tweet This’ one.
  • A rewellery retailerfound that after integrating ‘pinning’ buttons across its website, Pinterest became its number one social referrer, assisting roughly 10% of sales, compared to 7% from Facebook.

Please get in touch with our team at Network Intellect if you would like any help with maximising the effectiveness of your social presence.

 

This article was posted by



Leave a Reply

What our clients say

"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
"They have always been professional and focused on delivering results in a timely and cost effective manner. It is enlightening to have an organisation that takes the time to make recommendations on actual data analysis."
Business Manager, Charity
"They (Network Intellect) continue to exhibit their digital expertise by helping us to establish a competitive advantage by pushing the boundaries and innovating their technology and performance solutions."
Head of Marketing Communications, Education
"Because of their talent, expertise and level of service our on-line business has increased dramatically."
Founder, Electronics
"I would have no hesitation in recommending them as an analytics partner to understand and improve the performance of a website."
Vice President, Retail
Network Intellect continue to give us a fantastic service, fast and friendly and are always ready to go the extra mile. They have gone above and beyond the call of duty to deliver our results.
Director, E-Cigarette Web
"We found that Network Intellect had the depth of knowledge we needed and after speaking to them a few times we decided to go with them. It’s the best decision we’ve made in some time."
Owner, Retail
"Their services offered great value for money. I would not hesitate to recommend them as a digital partner to others."
Strategic Marketing Manager, Education
"Jason and his team at Network Intellect embody efficiency and efficacy. I would have no hesitation in recommending this excellent company to others."
Marketing Manager, Education
Network Intellect have managed our product data feeds with exceptional care and meticulous detail. I know I can trust them to make the right decisions for our business."
Director, E-Commerce
"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
Read all testimonialsRead all testimonials

We can help you be great

We have friendly staff ready to help you get on your path to greatness...
Network Intellect Menu