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Why Social Network Pinterest Is important For Marketers

The social network Pinterest has become an extremely important marketing tool in the last year. Some brands may require some help in order take advantage of this marketing opportunity.

Companies and individuals who are thinking of joining Pinterest and want to find out more about the social network  should read on to find out some reasons why the social network is good for business:

  • 25% of Fortune Global 100 companies have Pinterest accounts.
  • 43% of Pinterest members agree that they use Pinterest to associate with retailers or brands with which they identify, compared to just 24% of Facebook users who agree to doing the same with Facebook.
  • Pinterest pins with prices get 36% more likes than those without.

social network pinterest

  • Pinterest is said to have represented 17.4% of social media revenue for e-commerce sites in April 2012, up from just 1.2% in Q2 2011.
  • 69% of online consumers who visit Pinterest have found an item they’ve purchased or wanted to purchase as compared to only 40% of online consumers who visit Facebook.
  • A survey of 7,431 online buyers from August 9 to 17 2012, also found that significantly more online consumers agree that Pinterest is a place to “get inspiration on what to buy” and “help keep track of or collect things I like.”
  • Last year data was released which showed that Pinterest drives 2.5 times more traffic to its homepage than Twitter. There are 10 times more clicks of the ‘Pin-it’ button than the ‘Tweet This’ one.
  • A rewellery retailerfound that after integrating ‘pinning’ buttons across its website, Pinterest became its number one social referrer, assisting roughly 10% of sales, compared to 7% from Facebook.

Please get in touch with our team at Network Intellect if you would like any help with maximising the effectiveness of your social presence.


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