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Why Brands Using video Story-selling

Why Brands Using video Story-selling

The concept to create compelling video story selling that convey brand’s personality or product. Consequently, brands tend to report on broad metrics such as brand awareness and levels of trust. Video Story selling could be defined as the art of telling a good story. However its strengths lie away from the usual language of marketing. The art of ‘story-sellingis going to be big in 2019, with brands increasingly focusing on how they can use storytelling in more actionable ways.

Sweaty Betty

Educational content is one of the main reasons people head to YouTube. Motivation and inspiration plays big part in natural fit for sports brands. Sweaty Betty sells women’s workout gear as well as fitness classes, uses the channel to great effect of inspiration and helpful videos. Sweaty Betty is a good example of how to convert viewers into consumers through more useful content.

Ben & Jerry’s

Values play a big part in Ben & Jerry’s marketing, the brand creating a number of politically and socially-charged videos. Ben & Jerry’s takes a laser-focused approach. People using keywords related to lactose-free products and recipes, it uses a comedic narrative to capture their attention.

Ted Baker

Ted Baker is one of the most cited examples from the past few years. The brand videos blend content and commerce by including links to the products featured. Ted baker is one of the most effective due to its creative and innovative dedication to storytelling.


Evernote, the organisational app intrinsically hooks people in. To promote its ‘Ever Better Challenge’, which is a free 30-day programme to help users achieve their goals.  Even if people are not currently doing the programme, the videos still offer helpful and motivating advice for generally doing best.

To know more about video story ads contact us now.


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