Contact Us

What Makes Good SEO?

How to Obtain Good SEO for your Web Pages

SEO is a murky, mysterious art since Google is quite coy regarding how it ranks pages. This is to prevent people gaming their system.

But since it is potentially such a profitable thing to get right, literally hundreds of thousands of people are involved in optimising a website at some point.

Ever since search engines emerged, a cat and mouse game has been fought between marketers and major search engines.

In the early days the rules were quite straightforward but as the years go on, it has become increasingly complex.

In the early days, SEO marketing polls suggested that most experts were doing things like the following;

Putting the keyword in the Domain name

Putting the keywords in the URL

Stuffing keywords in the hyperlink display text (anchor text)

They were also doing things like paying people to put links on other websites pointing to certain pages on their site. Inbound links were absolutely the craze. It’s

What Professional Organic Search Marketers Now Focus On

Now a new survey by Sparktoro breaks down the beliefs of contemporary professional SEO marketers. It makes great reading, especially if you are not sure who to trust on this largely opinionated subject.

They surveyed over 1500 experts in SEO. Then they did a sciency analysis of the trends. The following are the views of a majority of those surveyed.

Google’s combination of ranking signals are not used consistently the same way with all queries – i.e. for some common search queries, it might emphasise certain signals above others for page rank

No 1 Ranking factor (currently) – Relevance of page content

No 2 Ranking factor – the inbound links when they come from high quality ranked websites – i.e. a link from an article on Forbes, or put another way, inbound link quality.

The No 3 Domain ‘authority’ – an accumulated value for your website as a whole.

No 4 Page speed, display, especially mobile friendliness.

No 5 Exact match keywords – key search phrases you are trying to match, on the page

What was surprising was the lack of emphasis on internal site linking. Although, they acknowledge some value for the anchor text on internal links within the domain.

Much of the above factors though probably do apply to internal links. The quality of a page linking to another page on your site, the presence of anchor text matching the search phrase and the presense of the search phrase in meta descriptions and in page content on both linked and linking pages, almost certainly are powerful.

The page content, density and distribution of related terms, also was found by a majority to be important.

We hope this has provided some clues for helping with your SEO strategy. If you have WordPress, tools like Yoast already help guide you to do the basics pretty well.


This article was posted by

Leave a Reply

What our clients say

"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
"They have always been professional and focused on delivering results in a timely and cost effective manner. It is enlightening to have an organisation that takes the time to make recommendations on actual data analysis."
Business Manager, Charity
"They (Network Intellect) continue to exhibit their digital expertise by helping us to establish a competitive advantage by pushing the boundaries and innovating their technology and performance solutions."
Head of Marketing Communications, Education
"Because of their talent, expertise and level of service our on-line business has increased dramatically."
Founder, Electronics
"I would have no hesitation in recommending them as an analytics partner to understand and improve the performance of a website."
Vice President, Retail
Network Intellect continue to give us a fantastic service, fast and friendly and are always ready to go the extra mile. They have gone above and beyond the call of duty to deliver our results.
Director, E-Cigarette Web
"We found that Network Intellect had the depth of knowledge we needed and after speaking to them a few times we decided to go with them. It’s the best decision we’ve made in some time."
Owner, Retail
"Their services offered great value for money. I would not hesitate to recommend them as a digital partner to others."
Strategic Marketing Manager, Education
"Jason and his team at Network Intellect embody efficiency and efficacy. I would have no hesitation in recommending this excellent company to others."
Marketing Manager, Education
Network Intellect have managed our product data feeds with exceptional care and meticulous detail. I know I can trust them to make the right decisions for our business."
Director, E-Commerce
"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
Read all testimonialsRead all testimonials

We can help you be great

We have friendly staff ready to help you get on your path to greatness...
Network Intellect Menu