What Makes Good SEO?
How to Obtain Good SEO for your Web Pages
SEO is a murky, mysterious art since Google is quite coy regarding how it ranks pages. This is to prevent people gaming their system.
But since it is potentially such a profitable thing to get right, literally hundreds of thousands of people are involved in optimising a website at some point.
Ever since search engines emerged, a cat and mouse game has been fought between marketers and major search engines.
In the early days the rules were quite straightforward but as the years go on, it has become increasingly complex.
In the early days, SEO marketing polls suggested that most experts were doing things like the following;
Putting the keyword in the Domain name
Putting the keywords in the URL
Stuffing keywords in the hyperlink display text (anchor text)
They were also doing things like paying people to put links on other websites pointing to certain pages on their site. Inbound links were absolutely the craze. It’s
What Professional Organic Search Marketers Now Focus On
Now a new survey by Sparktoro breaks down the beliefs of contemporary professional SEO marketers. It makes great reading, especially if you are not sure who to trust on this largely opinionated subject.
They surveyed over 1500 experts in SEO. Then they did a sciency analysis of the trends. The following are the views of a majority of those surveyed.
Google’s combination of ranking signals are not used consistently the same way with all queries – i.e. for some common search queries, it might emphasise certain signals above others for page rank
No 1 Ranking factor (currently) – Relevance of page content
No 2 Ranking factor – the inbound links when they come from high quality ranked websites – i.e. a link from an article on Forbes, or put another way, inbound link quality.
The No 3 Domain ‘authority’ – an accumulated value for your website as a whole.
No 4 Page speed, display, especially mobile friendliness.
No 5 Exact match keywords – key search phrases you are trying to match, on the page
What was surprising was the lack of emphasis on internal site linking. Although, they acknowledge some value for the anchor text on internal links within the domain.
Much of the above factors though probably do apply to internal links. The quality of a page linking to another page on your site, the presence of anchor text matching the search phrase and the presense of the search phrase in meta descriptions and in page content on both linked and linking pages, almost certainly are powerful.
The page content, density and distribution of related terms, also was found by a majority to be important.
We hope this has provided some clues for helping with your SEO strategy. If you have WordPress, tools like Yoast already help guide you to do the basics pretty well.