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What is it Geofencing?

What is it Geofencing? It is a strategy used to increase footfall to physical stores. Also, it is proven to  improve the in-store customer experience. Geofencing has to go beyond the norm and actually change the customer’s experience for the better.

What is it Geofencing?

Geofencing can be element of brand apps, further enhancing the experience of browsing and shopping in a physical location. Home Depot is one of the good example. Its app automatically switches to an ‘in-store’ mode when a consumer enters. The app detects which store the user is in, giving them a map to specific products based on their exact position.

 

Geofencing can enhance CX is to improve logistics, leading to greater convenience for both brands and consumers. Also, geofencing in airports can also lead to better targeting opportunities. Customers are open to the idea of geofencing. The key to success is to be totally transparent.

Most retailers use this tool to offer consumers rewards to encourage purchases. Finally, geofencing can also be highly beneficial to retailers that are continuously striving to improve the customer experience.

If you need any help with AdWords, or in Analytics then please get in contact with us here at Network Intellect.

 

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