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What are the Benefits of Search & Display Network in Google Ads?

What are the Benefits of Search versus Display Network in Google Ads? Where is the best place to allocate time, money and effort?

The Search Network is a group of related websites and apps. A user will type in a search query to prompt the search engine results page showing the related sites.

Display Network

There are a lot of different things that go into whether or not your advert will show on a results page.

It is important to remember that because you place a high bid for a keyword will not ensure that your ad will be shown at all. Good quality score give you much better chances.

The Display Network will allow you to reach out to audiences:

  • while they’re browsing other websites,
  • partner sites,
  • mobile sites,
  • and apps.

Benefits of Search:

  • firstly, high intent,
  • help in skipping the top funnel processes

Disadvantages To Search:

  • increase in CPC’s also means a possible increase in Cost Per Acquisition CPA’s

Advantages To Display:

  • cheaper CPC’s. Conversions that come from Display will have a lower CPA than those that come from Search.

Disadvantages To Display:

  • the success of Display efforts rely on your execution.
  • low quality searches,
  • cold traffic

If you need any help with AdWords, or in Analytics then please get in contact with us here at Network Intellect.

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