Web Push Notifications Tips
Today we have a few web push notifications tips. They are a great addition to the marketing mix for advertisers and publishers. Also, they can provide access to highly relevant customers and offer a new revenue stream.
A web push notification is a pop-up that appears in a web browser or on a mobile device. They can show even with the browser closed.
They are there to prompt an action. The user signs up to these with a sign up prompt when they visit your site.
You can see them on Chrome, Firefox and Opera. IE 11 and Safari currently do not support the Push API. But Apple have their own push notification system for OSX. They were introduced by Google in 2015 as part of the Chrome 42 update.
Firstly, there are 2 types of push notification:
- Transactional: Social
- Engagement (Time-sensitive deals, downloads, freebies, offers, sales etc)
Secondly, we have many benefits of using them:
- delivered directly to users
- can’t be disregarded
- they are always at the right moment
- users can be targeted based on interest and behaviour
Facebook, FanSided, Pinterest, eBay all love web-push notifications. Also, they influence the conversion of one-time users into engaged subscribers.
For advertisers, web push notifications are a great solution. In addition, You will find them also very useful for sending single-use promotion codes.
Furthermore, Nick DeStefano, Elite Web Holdings, parent company of FreebiesFrenzy.com said:
“This new technology and service has given us a much more effective way to turn our website visitors into subscribers. With a delivery rate over 90% and engagement rates near 30%, it is clear ReachMobi has created a sustainable, engaging, and profitable digital experience.”