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Voice identification technology in digital marketing

Voice identification technology in digital marketing

Voice identification technology replaces the typical point-and-click online decision-making process by helping the user to speak into a microphone. It is beyond the companies’ say yes or no, is recognized by many business authorities to be a complex application for automatic marketing. Many brands have Alexa and Google Home skills and not all of them are certainly prepared for Voice identification technology.

Voice business has provided retailers and customers with the support of voice recognition to buy online merchandise or services. Half of the shoppers who regularly interact with voice devices Alexa, and Siri to do their shopping. However, 57% of shoppers interested in checking via voice. The data suggest voice-assisted shopping will soon increase as voice assistants gain wider adoption between consumers.

But, 49% of customers are still preferring to interact with voice assistants via their smartphones, 68% of IOS users report having used voice assistants in the past, 45% of Android owners. 35% of customers own a smart speaker and cast majority of them use voice assistant at least once a week. Consumers saying that voice commerce is really helpfull for purchasing household products and groceries. Consumers prefer a seamless, hands-free way to discover and purchase goods.

67% of shoppers want checkout-less cash, while just 18% of retailers offer it, 57% want voice commerce, but only 23% make it possible, 58% want to use smart devices, while just a quarter have it and 55% see facial recognition as a must, while only 20% offer it. while 81% of customers have not even tried using voice to make a purchase, early adopters are hooked. 21% use it at least weekly. Of these, 69% of consumers want to purchase groceries via voice; 67% want to purchase health and beauty products.

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