Contact Us

Visual Search Tips For Marketers

What commercial opportunities does visual search offer? Is it better then keyword-based search? Is it only a useful addition to keywords based search?

There are two different types of visual search. It is worth to get familiar with them.

  • First compares metadata keywords for similarities
  • Second takes the colour, shape and texture of the image and compares it to a database.

Pinterest is designed for discovery. Users are there to look for products and ideas, not to socialize.

 

Shop the Look is very interesting. Users can pick just small part of an image and  explore it.  Also, Pinterest Lens is the heavyweight feature of this release.

Visual search engines have the potential to offer a smooth customer journey.

For brands which selling goods to consumers with established Pinterest strategies like for example Target it is great news. It presents a new opportunity to connect with users looking to purchase products.

The next question is how to optimize product images for these kinds of results? It is worth to study this issue further.

Also, voice search is growing very fast. Popularity of it is an barometer that audience is moving away from keyword-based search and towards more intuitive methods. Keywords are still the easiest way to access most information but visual and voice search are very useful addition.

Finally, If you have any questions around anything, feel free to get in touch. We would love to hear from you.

If you need any help with Social Media, or in Analytics then please get in contact with us here at Network Intellect.

This article was posted by



Leave a Reply

What our clients say

"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
"They have always been professional and focused on delivering results in a timely and cost effective manner. It is enlightening to have an organisation that takes the time to make recommendations on actual data analysis."
Business Manager, Charity
"They (Network Intellect) continue to exhibit their digital expertise by helping us to establish a competitive advantage by pushing the boundaries and innovating their technology and performance solutions."
Head of Marketing Communications, Education
"Because of their talent, expertise and level of service our on-line business has increased dramatically."
Founder, Electronics
"I would have no hesitation in recommending them as an analytics partner to understand and improve the performance of a website."
Vice President, Retail
Network Intellect continue to give us a fantastic service, fast and friendly and are always ready to go the extra mile. They have gone above and beyond the call of duty to deliver our results.
Director, E-Cigarette Web
"We found that Network Intellect had the depth of knowledge we needed and after speaking to them a few times we decided to go with them. It’s the best decision we’ve made in some time."
Owner, Retail
"Their services offered great value for money. I would not hesitate to recommend them as a digital partner to others."
Strategic Marketing Manager, Education
"Jason and his team at Network Intellect embody efficiency and efficacy. I would have no hesitation in recommending this excellent company to others."
Marketing Manager, Education
Network Intellect have managed our product data feeds with exceptional care and meticulous detail. I know I can trust them to make the right decisions for our business."
Director, E-Commerce
"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
Read all testimonialsRead all testimonials

We can help you be great

We have friendly staff ready to help you get on your path to greatness...
Network Intellect Menu