Visual Search Tips For Marketers
What commercial opportunities does visual search offer? Is it better then keyword-based search? Is it only a useful addition to keywords based search?
There are two different types of visual search. It is worth to get familiar with them.
- First compares metadata keywords for similarities
- Second takes the colour, shape and texture of the image and compares it to a database.
Pinterest is designed for discovery. Users are there to look for products and ideas, not to socialize.
Shop the Look is very interesting. Users can pick just small part of an image and explore it. Also, Pinterest Lens is the heavyweight feature of this release.
Visual search engines have the potential to offer a smooth customer journey.
For brands which selling goods to consumers with established Pinterest strategies like for example Target it is great news. It presents a new opportunity to connect with users looking to purchase products.
The next question is how to optimize product images for these kinds of results? It is worth to study this issue further.
Also, voice search is growing very fast. Popularity of it is an barometer that audience is moving away from keyword-based search and towards more intuitive methods. Keywords are still the easiest way to access most information but visual and voice search are very useful addition.
Finally, If you have any questions around anything, feel free to get in touch. We would love to hear from you.