Home Page: UX Features That Create User Flow
When a customer visits your home page, you almost certainly want them to buy something, book something or get in touch. So, in order to achieve your goal, you need to encourage the visitor to follow the correct path. You can help to point them in the right direction. But where do you start? The Homepage.
Useful Info In The Header
For a business that also have stores to view products, it may be helpful to display the nearest store and opening times in the header. Many customers will want to see an item in person before making a commitment. Giving them this information will prevent the need for the customer to look for this info and encourage them to visit the store and make a purchase.
Many mobile sites require you to navigate a drop-down or hamburger menu. Though it easier than a regular navigation bar, it can still be awkward to use on a small screen, especially if there are more than a few categories to scroll through. Having a horizontal category slider on the home page means that a visitor can zoom through the categories until they reach the on they want. Much easier than hitting the drop down on 3 different sub-categories.
Fixed Search Bar
For Sites like hotel booking, job searching or any other site that mainly uses a search function, keeping it visible is absolutely necessary. The goal is for a visitor to search and find what they are looking for.
So, keeping the Search bar and filters pinned to the top of the page will ensure the visitor isn’t distracted. It also makes it much easier for them to quickly modify their search, such as changing the location.
Show Off Your Speciality
It is important to showcase what makes you stand out against competitors. So, if your company prides itself on its fantastic shipping, add a ‘Track Order’ link in the header.
Add a banner showcasing features such as great payment plans, click and collect, same day delivery etc.
Need Visitors To Sign Up?
Many businesses will have a call to action for a visitor to make an account or sign up to their newsletter. If this is the case, people probably aren’t visiting for the sole purpose of signing up – they need a little push. So, Have a small pop-up with a personal message. entice them with exclusive offers and events.
Make Offers Pop
If you are currently having a summer sale, make the link to it stand out. You want the limited time offers to catch the eye of as many visitors as possible. Give it a contrasting or bright background. Or separate it from the navigation.