Using the Browser & OS Reports in Analytics
We’re going to look a bit here into the Technology reports in Google Analytics.
As the name suggests, Google’s Technology reports can provide a wealth of insight into the technology used by the person visiting a site. This can be very useful to anybody making changes to a site, which can obviously impact differently in different browsers, screen sizes and operating systems.
Within the Technology section there are two more tabs, Browser & OS and Network. The Browser & OS tab has 6 more tabs/sections
The others are also very straightforward and self explanatory, and directly relevant to site design, for example allowing us to track mobile users.
But when these variables are further drilled by Goal or by E-Commerce (top menu bar), and by secondary characteristics like location, there is clearly a lot of useful data that can be used to understand the user, which are most relevant, and where or how the site design is failing, for example poor response in one browser that has enough users to gauge quality factors like requests for information, or purchases, could suggest that the site views badly on that platform.
If the platform is insignificant in terms of new visits, then the importance of this can be traded off against optimisation, if required, on a different platform.
Seeing also changes in these metrics also can also be very revealing, especially if it corresponds to previous site changes. Knowing how much optimisation is needed for mobile devices is also increasingly important and the Technology tools can help inform the need for a more responsive site.