Contact Us

Using the Browser & OS Reports in Analytics

We’re going to look a bit here into the Technology reports in Google Analytics.

As the name suggests, Google’s Technology reports can provide a wealth of insight into the technology used by the person visiting a site. This can be very useful to anybody making changes to a site, which can obviously impact differently in different browsers, screen sizes and operating systems.

Within the Technology section there are two more tabs, Browser & OS and Network. The Browser & OS tab has 6 more tabs/sections

Operating System
Screen Resolution
Screen Colors
Flash Version

Browser gives us a breakdown of which browser such as Chrome, Firefox, Safari or Internet Explorer is being used to view a site.
Google Analytics visits by browser

The others are also very straightforward and self explanatory, and directly relevant to site design,  for example allowing us to track mobile users.

But when these variables are further drilled by Goal or by E-Commerce (top menu bar), and by secondary characteristics like location, there is clearly a lot of useful data that can be used to understand the user, which are most relevant,  and where or how the site design is failing, for example poor response in one browser that has enough users to gauge quality factors like requests for information, or purchases, could suggest that the site views badly on that platform.

If the platform is insignificant in terms of new visits, then the importance of this can be traded off against optimisation, if required, on a different platform.

Seeing also changes in these metrics also can also be very revealing, especially if it corresponds to previous site changes. Knowing how much optimisation is needed for mobile devices is also increasingly important and the Technology tools can help inform the need for a more responsive site.

Google Analytics E-commerce break downs


And that’s a brief introduction to the Google Technology feature.

If you need any help with increasing your digital activities, then please get in contact with us here at Network Intellect.

This article was posted by

Leave a Reply

What our clients say

"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
"They have always been professional and focused on delivering results in a timely and cost effective manner. It is enlightening to have an organisation that takes the time to make recommendations on actual data analysis."
Business Manager, Charity
"They (Network Intellect) continue to exhibit their digital expertise by helping us to establish a competitive advantage by pushing the boundaries and innovating their technology and performance solutions."
Head of Marketing Communications, Education
"Because of their talent, expertise and level of service our on-line business has increased dramatically."
Founder, Electronics
"I would have no hesitation in recommending them as an analytics partner to understand and improve the performance of a website."
Vice President, Retail
Network Intellect continue to give us a fantastic service, fast and friendly and are always ready to go the extra mile. They have gone above and beyond the call of duty to deliver our results.
Director, E-Cigarette Web
"We found that Network Intellect had the depth of knowledge we needed and after speaking to them a few times we decided to go with them. It’s the best decision we’ve made in some time."
Owner, Retail
"Their services offered great value for money. I would not hesitate to recommend them as a digital partner to others."
Strategic Marketing Manager, Education
"Jason and his team at Network Intellect embody efficiency and efficacy. I would have no hesitation in recommending this excellent company to others."
Marketing Manager, Education
Network Intellect have managed our product data feeds with exceptional care and meticulous detail. I know I can trust them to make the right decisions for our business."
Director, E-Commerce
"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
Read all testimonialsRead all testimonials

We can help you be great

We have friendly staff ready to help you get on your path to greatness...
Network Intellect Menu