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Using Social Sharing App Instagram For Business

Instagram is a photo social sharing service available to download for any Android or iOS powered device. The photos captured can be shared on Facebook, Twitter and Tumblr.

It is time for businesses to realise that this social sharing platform is here to stay. With this in mind, here are 3 tips for using Instagram for your business:

1. Build An Identity

Start taking photos of your business. Once you are ready to post your first image, you will be able to add a location if it is not already listed.

Try uploading photos of interesting products, or share images of things the people who shop at your business care about etc. Visuals speak louder than words.

Social Sharing App Instagram

2. Find Your Advocates

Take a photo using Instagram and then select that you’d like to add a Photo Map. You will be asked to “name a place”. This is where you’ll see a list of available locations based on your GPS location. Once you find your business, select it as the location and then upload your photo. Once uploaded you will then be able to click on the location as a hyperlink and browse the gallery of photos that other people have tagged for that same location.

In addition, if you find anything interesting you can choose to follow that individual, and then you will be on your way to building your community.

3. Instagram Photo Contest

If you want to take it to the next level try hosting a photo contest. People who have a smartphone and are active on Facebook or Twitter are most likely to be active on Instagram as well. Remember to make sure to keep the contest simple.

Instagram contests are very simple to setup and can increase your following immensely, plus you never know what new perspectives your fans may share.

If you would like some help with maximising the effectiveness of your social presence, then why not give us a call and have a discussion with one of our digital strategists.

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