Contact Us

Using emotions in social media strategies

Emotions in social media strategies

In social media marketers follow the trend of sharing content without even tracking the level of engagement that each share receives. More than 99% of posts generate close to zero engagement. Marketers are sharing posts only to satisfy their own emotions. As a marketer, using emotions in social media strategies you must understand your customer’s emotions at a particular micro-moment and then react accordingly.

Types of emotions

Here is the massive list of emotions that the human brain can convey admiration, adoration, aesthetic, appreciation, amusement, anxiety, awe, awkwardness, boredom, calmness, confusion, craving, disgust, empathetic pain, entrancement, envy, excitement, fear, horror, interest, joy, nostalgia, romance, sadness, satisfaction, sexual desire, sympathy and triumph.

Leverage the power of emojis to convey emotions with a single character

Emojis are fantastic and great weapon for the social media marketer’s. However, emojis have the power to connect with the human mind within seconds which is not possible in the case of text-based marketing. Fear is trending on social media and brands are making the full use powerful human emotion to drive actions.

How a customer understands the advantage of product instead of selling directly

If selling a product directly to a customer there are less chances of them buying. Therefore, promote that social cause and people will gradually understand the effectiveness of product. This is indirect selling but it leads to massive sales and branding. When people bought a new cabinet they supported the cause of making this world a greener place. This attracted the customer and invoked emotions in order to support the social cause. There is no existence in this world without emotions! Similarly, your brand will die if your marketing campaigns don’t invoke emotions.

To know more about social media strategy and improve your business contact us now.

This article was posted by



Leave a Reply

What our clients say

"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
"They have always been professional and focused on delivering results in a timely and cost effective manner. It is enlightening to have an organisation that takes the time to make recommendations on actual data analysis."
Business Manager, Charity
"They (Network Intellect) continue to exhibit their digital expertise by helping us to establish a competitive advantage by pushing the boundaries and innovating their technology and performance solutions."
Head of Marketing Communications, Education
"Because of their talent, expertise and level of service our on-line business has increased dramatically."
Founder, Electronics
"I would have no hesitation in recommending them as an analytics partner to understand and improve the performance of a website."
Vice President, Retail
Network Intellect continue to give us a fantastic service, fast and friendly and are always ready to go the extra mile. They have gone above and beyond the call of duty to deliver our results.
Director, E-Cigarette Web
"We found that Network Intellect had the depth of knowledge we needed and after speaking to them a few times we decided to go with them. It’s the best decision we’ve made in some time."
Owner, Retail
"Their services offered great value for money. I would not hesitate to recommend them as a digital partner to others."
Strategic Marketing Manager, Education
"Jason and his team at Network Intellect embody efficiency and efficacy. I would have no hesitation in recommending this excellent company to others."
Marketing Manager, Education
Network Intellect have managed our product data feeds with exceptional care and meticulous detail. I know I can trust them to make the right decisions for our business."
Director, E-Commerce
"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
Read all testimonialsRead all testimonials

We can help you be great

We have friendly staff ready to help you get on your path to greatness...
Network Intellect Menu