Using emotions in social media strategies
Emotions in social media strategies
In social media marketers follow the trend of sharing content without even tracking the level of engagement that each share receives. More than 99% of posts generate close to zero engagement. Marketers are sharing posts only to satisfy their own emotions. As a marketer, using emotions in social media strategies you must understand your customer’s emotions at a particular micro-moment and then react accordingly.
Types of emotions
Here is the massive list of emotions that the human brain can convey admiration, adoration, aesthetic, appreciation, amusement, anxiety, awe, awkwardness, boredom, calmness, confusion, craving, disgust, empathetic pain, entrancement, envy, excitement, fear, horror, interest, joy, nostalgia, romance, sadness, satisfaction, sexual desire, sympathy and triumph.
Leverage the power of emojis to convey emotions with a single character
Emojis are fantastic and great weapon for the social media marketer’s. However, emojis have the power to connect with the human mind within seconds which is not possible in the case of text-based marketing. Fear is trending on social media and brands are making the full use powerful human emotion to drive actions.
How a customer understands the advantage of product instead of selling directly
If selling a product directly to a customer there are less chances of them buying. Therefore, promote that social cause and people will gradually understand the effectiveness of product. This is indirect selling but it leads to massive sales and branding. When people bought a new cabinet they supported the cause of making this world a greener place. This attracted the customer and invoked emotions in order to support the social cause. There is no existence in this world without emotions! Similarly, your brand will die if your marketing campaigns don’t invoke emotions.
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