User-generated Content Marketing
User-generated Content Marketing
The user-generated content is any media put out by unpaid users, such as supporters and fans.
This UGC is created by a customer and can used for building a business brand. And this helps brands to create an important function of authenticity. By using genuine customer feedback some brands have established higher honesty and trust, as well as driven shopper memory.
As everyone knows Harry and Meghan’s wedding was covered on the BBC. The British Broadcaster rolled out extensive coverage on TV and radio. And related programming in the run-up to the day itself. But they also encouraged users to generate content for them, inviting fifty members of the public to document their own experience of the wedding and share it across social media. There was also 1,000 members of the public who were invited in recognition of their extensive charity work. Over 200 videos were created and shared as a result from filming on the day.
Brands can incentivise customers to get involved, such as competitions for ‘memes’ that they post on social platforms, and prizes for videos. Examples can include travel companies encouraging people to post their travel experience on their website. It helps people who visit their site to get an idea of what is on offer in away that is authentic. One way is to encourage users to submit their travel photos for the chance to win a selection of prizes. By running the contests across multiple social networks, including both Instagram and Twitter as well as its website, the brand also increased clarity and reach.
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This article was posted by User-generated Content Marketing
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