Underground market – fake followers, likes and comments.
Individuals and companies buy and sell fake followers, along with fake likes and comments in social media. Fake follower economy will fall very soon. Many of the fake accounts in social media are alleged to use photos and other personal information of real users. Impersonation and deception are illegal in most countries.
Why would individuals and companies risk their reputations buying fake followers? Simply it is worth to pay small price for big reword. It’s simple economics. The bigger the audience, the bigger the paychecks.
All of those big bucks come from brands, which have embraced influencer marketing in all its forms in an effort to connect with consumers.
Fake follower economy is now too big to ignore. Fake users dominate the internet.
Twitter and facebook are trying to stop this fast. Twitter Audit claiming nearly half of his followers to be inauthentic.
In conclusion the challenge with is that influencer marketing needs the shake up (in terms of transparency). Only this can bring successful results.
Finally, Instead of wasting time and money on fake followers and likes it is better to spend time monitoring engagement. A lot of people and companies are currently getting found out.
In conclusion, with “fake news,”and, now, “fake people,” it’s up to us to stay informed in the modern era of online mistrust.