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why UK retailers profit is not in peak

Why some of the UK retailers profit is not in peak

Some of the UK retailers’ profit is not in peak due to errors and inaccuracies in product pricing. Mostly 36% of retailers damaging their profit margins by making pricing mistakes.

Criteo’s  State of Ad Tech 2019 report says data fragmentation is the biggest challenge for today’s marketers. 40% says they are getting struggle using data in the online/offline gap. The marketers have different ways of defining what makes the effective conversion. 35% says new revenue, 33% new customer rate, 30% says the cost per action.

34% of retailers feel confident in their pricing levels are always perfect. But, 19% of retailers confessed the pricing errors negatively affected their business.

57% of consumers plan to spend less than £50 on alcohol Christmas grocery shop. 66% estimate their shop will come in more than £100 in grocery shopping. 71% stating their shop grocery price become less than £100.28% planning to visit the supermarket for their Christmas shop.

45% of consumers find chatbots are annoying. 78% of consumers say they’re too impersonal.  Marketers understand that chatbots are integrated with the wider customer journey to helpful experience.

72% of millennials are more likely to be loyal to a brand that responds to feedback via social media over the brand does not. 47% of Americans over the age of 45. 38% of millennials say feedback using company social media once a week or more in the past 12 months. 18% of millennials prefer to leave positive feedback on company social media channels. 13% prefer to leave negative feedback on the company’s social media channel.

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