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Twitter Content Marketing Tips

One of the most important things on Twitter content marketing is video. Starbucks and Nike bosses agree with this statement. According to Twitter 82% of users regularly watch video content. Plain text is  rather monotonous. Images add a little bit fun. Videos changed this platform, add excitement and jazz up a users experience.

Starbucks is the most follow consumer brand on Twitter with nearly twelve million followers. Micro- videos encouraging engagement and touch more of the users senses.  They are very cool, fun and amusing.

GIFs utilise Starbucks video. Gifs load very fast and it is great for mobile users.

 

Samsung presents a different style of videos, very visual and high quality. These are very media-rich. Users can click the hashtag to access a lot of info in one go, potentially key to the research and discovery phase of their customer journey.

Videos are the future on Twitter. They are great investment. Even a very short product demonstration can do well if they are fun and catch the attention.

 If you need any help with increasing your digital activities or more tips on Twitter or on how to make more opportunities for your business, then please get in contact with us here at Network Intellect. Telephone: +44 (0) 844 543 0980

 Please get in contact with us here at Network Intellect.

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One response to “Twitter Content Marketing Tips”

  1. Kuba Rogalski says:

    Using social listening tools like Brand24, for instance, could be another tip with the potential of increasing engagement on Twitter for big brands such as aforementioned Starbucks or Samsung as well as small and medium businesses. It’s a great way of finding people who tweet about your business or industry and by reacting to those mentions in a creative way backed up with videos or gifs can only improve the quality of interactions.

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