Twitter and Tweet Count Feature
Twitter removed share counts feature on 20th November 2015. This brave move have many consequences and created implications on Twitter and publishers alike. Users are no longer able to see how many people have tweeted a story.
There are three main reason why Twitter decided to switch off the tweet count feature.
- move from Cassandra, to new database Manhattan.
“Rebuilding has its own costs and would delay our work on other more impactful offerings for our developer community. After talking to several of the top customers affected, we chose to not continue the feature,” Twitter said in their latest blog post.
Noah Levinson, content strategist at Big Spaceship admits that in fis opinion move could do the platform more harm than good.
Share counts demonstrated word-of-mouth and gives Twitter more validity, allows measure how popular is content.
The Twitter count is a good gauge on the interest levels of an article. It, in itself, encourages readers to share too.