The Top Trends in SEO Strategy
Based on the current trends, here is a condensed list of top trends for boosting your search rankings SEO ….
1: Get mobile friendly
2013 was the year that made mobile-optimised websites basically essential. There are two main methods to this, called ‘Responsive’ and ‘Adaptive’. These basically allow the website to display correctly on just about every device.
Perhaps the most overused hyperbole of the last couple of years is the phrase “content is king”. It means Content Marketing is both very important and relies on great quality of content. If you’re still not sure what it means, check the wiki here. Great quality of content also means relevance, so knowing who your audience is and what they want feeds into what kind of content will be relevant. Content often appears as blogs and email newsletters, electronic articles and downloads and info-graphics, as well as website page content. Content Marketing is rapidly evolving with analytic tools to help refine and integrate it to be effective and relevant to users.
3: Brand Quality and Social Media
Having a good brand strategy including a fan base enhances organic links and there are a number of ways that social media for example, and Google Authorship in content publishing, enhances the brand and the way sites are ranked by search engines is increasingly tied to measures of this.
4: Search engines are getting more sophisticated and as such are attempting to build and require a fuller profile about organisations and their various on line websites, which overlaps with the brand and good content marketing strategies above.
Collectively, social media, good content and website design, and incoming links from good quality websites (that generally reflects your quality of content) combine to create the best SEO strategies.