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Top Digital Marketing Stats

Top Digital Marketing Stats

Instagram has recently reported that 87% of people click through to see further product information or have bought a product when they see digital marketing on their Instagram account.  This was from a recent survey of 21,000 regular Instagram users.  The survey also found that over 50% of their users wanted to see fun content.

The survey also showed that just over a quarter of the people were keen on reading content where the businesses themselves have replied to chats and interacted with the customers.

British consumers object to being targeted with advertising

Having said this 87% click through to view product information or buy a product. The survey also showed that 56% of British consumers do not like to be targeted with ads at all.  This survey involved 5,000 consumers across 5 different markets.

Most people didn’t trust the advertising and 56% didn’t like being targeted by advertising based on their browsing history.  73% of the users that objected to advertising said it was because they see the same ads all the time.  Only 11% said they liked the advertising.


47% of people said it doesn’t pay to be loyal, from a recent study of 1,000 consumers.

57% said they have switched providers such as banks, insurance, utility, supermarket and fashion retail, within the last year.   The study also found that they felt most loyal to Netflix followed by Sky, Tesco and British Gas.

Nearly half the consumers confirmed that sustainable materials were key when shopping.  However, there is a gap between affordability and sustainability and the gap increases as the consumers get older.

Customer Lifetime Value

A Customer Lifetime Value study was based on 100 marketers. It confirmed that in the last year the awareness of the Customer Lifetime Value has increased from 34% to 43%.

There are still areas within organisations which are lacking some digital skills and data on the customers.  However, a lack of digital skills, customer data, and companies internal management systems are preventing marketers from making it an actionable metric. Nearly, a quarter of the marketers said they were unable to collect data due to users not being logged in.

Furthermore, 66% of respondents say their organisation could monitor Customer Lifetime Value better. However, 40% say their organisation lacks in-house skills to monitor it.

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