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Top Digital Marketing Stats

Here are some Top Digital Marketing Stats. A recent report has shown that 21% of consumers are buying online from a social media advert. Click here for further information and details of this report.  There has also been an increase of  83% for purchasing online with voice assisted devices.

Interestingly, this report has also said that a massive 87% of online shoppers do a comparison on Amazon before purchasing from any other retail site.  Problems with retailers content or website has put online shoppers off. 97% have said they left without buying the product.

In another study, which consisted of 56,000 active global internet users, this showed that only 8% believed that information from social media is correct.

However, Governments are seen to be more trustworthy than most, with 12% of global internet users saying that they believed the information.

Artificial Intelligence marketing has risen from 43% usage in 2016 up to 88% this year.


Marketers say more budget is given as ROI increases 

Recent research for Top Digital Marketing Stats shows that 17% of marketing budgets are used for email marketing.   

The Data & Marketing Association also states that 74% of marketers have reported an increase in open email rates over the last year.  75% have reported an increase in click through rates. Whilst the opt-out of email rates have reduced say 41%.  55% of marketers have seen complaints with spam emails reduced. 

A 10% increase since 2017 of marketers saying that their knowledge and ability of email marketing has improved.

For more information on how you can increase your digital marketing awareness please contact us.
Click here for our list of services. 


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