Tips To Improve Your Landing Page Conversion Rate
If you’ve had trouble finding ways to get your landing page to hit its conversion goals, then look no further! Here are some great tips to help your landing page conversions increase.
Your landing page has the goal of giving the visitor some encouragement to convert and buy what you are selling. They may be visiting for the first time and have no idea what the are looking at. Or they may be ready to convert already. So, you must cater for both clients.
Though you may fit this criteria, it doesn’t necessarily mean you’re getting the conversions you want.
Keep It Simple
While telling the customer all there is to know about the product may seem like a good plan, results say otherwise. KlientBoost client landing page reduced their page content, removing 2 screenshots and a row of benefits from their page, their conversion increased by 54%!
Some ideas on how to make a start are:
- Break down content with numbers and icons.
- Don’t include images/videos that are not needed.
- Only emphasize what matters.
- Use white space efficiently.
- Ensure your landing page is broken into sections.
- For form fields, use dropdowns instead of text fields to eliminate the need to type. Even better, use radio buttons to reduce the clicks from 2 to 1.
Ensure Your Headline Is To The Point
Users can be very impatient, and don’t necessarily want to look through your entire page to figure out what you are actually selling. Instead of beating around the bush, ensure your customers know exactly what you are offering in 5 seconds.
Don’t Give Them A Choice
When there are multiple links on your landing page, users can spend a lot of time comparing and weighing up the pros and cons. If you give them a single option, there is nothing to compare, no time to spend browsing, and so the are much more likely to convert.
Encourage The User To Click
Your CTA should stand out to the user. Make it personal, Instead of saying ‘Get Quote’, say ‘See How Much I Can Save’. Instead of ‘Upgrade Now’, say ‘Upgrade My Plan Now’. Using ‘Me’, ‘My’, ‘I’ etc makes the button far more personal.
You also want the button to stand out on the page. Make the buton an opposing colour to the rest of the page. Give it a hover effect. These things take minutes but can have a real impact.
Settle Worried Customer With A Disclaimer
Including a brief disclaimer near your CTA helps to neutralize anxiety.
Include a disclaimer near your CTA that reassures customers there are no surprises. E.g. If your CTA says ‘Join Our Newsletter’, let them know below ‘Unsubscribe anytime’.
Add A Progress Bar
If your landing page includes a form that is more than 2 steps, add a progress bar. This will allow the user to visualize the end and therefore will encourage them to complete the process.
Including reviews on your site is a surefire way to reassure the customer. They will trust the reviews of others and be far more likely to convert. If you don’t have any reviews, then get some by encouraging existing customers to leave one. Give them a good enough incentive and they are sure to leave a review.
Create A Sense Of Urgency
Telling a customer how long is left on an offer will encourage them to make a quick decision. This decision will always be challenged by the fear of missing out.
Create A Decoy Offer
If your plan is a little on the pricey side, consider offering another plan that is ludicrously expensive. This way, when a visitor looks at the plans, the main, slightly expensive plan looks very reasonable next to the one that is triple the price!
Change Your offer
If you try all this, and nothing seems to work, consider changing your offer. Your CTA may be too forward. If your CTA button says ‘Purchase Now’, consider changing it to ‘Learn More’. This way the visitor can get more of a chance to understand what you are offering without making a commitment.