The Value of Internal Site Search
Internal searches within websites are largely a neglected area for optimising conversions.
This data gives us important insights into common search terms and from these, we can see if a site has the right landing pages and if the right results are showing up on the organic or paid searches, thereby obviating the need for additional searches.
We can further glean important information about how readily the site responds to search terms and if particular content is missing. In this way we can use this as an obvious way to maintain an existing visitors interest, and reduce their frustration when visiting as well.
Analysis of internal search queries can help improve site design and targeting of pages to external search queries.
Internal search can be installed using off-the shelf products or be custom built, and there are a number of considerations for what to choose and where to position on the page.
A useful feature is to include the feature on a 404 error page to redirect users.
So, if you need any help in implementing Internal Search or optimising your conversions, then please contact one of our digital specialists at Network Intellect for an informal discussion