Contact Us

The importance of content marketing

The importance of content marketing

The marketing business always has a big competition between companies. No one can just expect a quick growth in the business without marketing. However, sometimes paid marketing channels are not affordable.  Content marketing can be an affordable option, but there is a need to put a lot of effort and hard work in to stand out from other competitors. Good quality work will speak well of you for years.  And marketers have a deep understanding of the importance of content marketing. In business to business activities, content marketing is in spite of its potential pretty often not as effective as it should be.

Content marketing is potentially a great and cheap strategy for lead generation. As many as more than 60% of marketers don’t have a documented content strategy. Beyond being content creation tools, the current innovative programs on the market today also grant marketers to customize consumer knowledge into content. Generally, the content marketing policies and use of content focused marketing tools not only give the means to distribute to your market content of interest, but help to create contemporary, impressive-looking content that is an asset to your brand.

When talking about business, marketers will aim to invest less money and look for more profit. Its a common strategy in marketing. The marketers will mainly search the possible options to reduce or modify the spending budget to get more profit. In this case, effective content marketing is one of the best ways for marketers who spend even less 25% of their budget on generating demand.

But some marketers are not getting good results from content marketing. Even though some marketer’s content is ineffective they may be spending over 75% of their budget on demand gen. One reason is the lack of customisation and optimisation using professional marketing automation tools. Increasingly marketers are looking to personalise content. The popular image of continually producing more content as a way of expanding your customer base is starting to be out-of-date.  It’s time to explore the possibilities of serving the right content at the right time to meet their requirements.

To know more information about content marketing contact us now.


This article was posted by The importance of content marketing

Contrasting CTA

Leave a Reply

What our clients say

"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
"They have always been professional and focused on delivering results in a timely and cost effective manner. It is enlightening to have an organisation that takes the time to make recommendations on actual data analysis."
Business Manager, Charity
"They (Network Intellect) continue to exhibit their digital expertise by helping us to establish a competitive advantage by pushing the boundaries and innovating their technology and performance solutions."
Head of Marketing Communications, Education
"Because of their talent, expertise and level of service our on-line business has increased dramatically."
Founder, Electronics
"I would have no hesitation in recommending them as an analytics partner to understand and improve the performance of a website."
Vice President, Retail
Network Intellect continue to give us a fantastic service, fast and friendly and are always ready to go the extra mile. They have gone above and beyond the call of duty to deliver our results.
Director, E-Cigarette Web
"We found that Network Intellect had the depth of knowledge we needed and after speaking to them a few times we decided to go with them. It’s the best decision we’ve made in some time."
Owner, Retail
"Their services offered great value for money. I would not hesitate to recommend them as a digital partner to others."
Strategic Marketing Manager, Education
"Jason and his team at Network Intellect embody efficiency and efficacy. I would have no hesitation in recommending this excellent company to others."
Marketing Manager, Education
Network Intellect have managed our product data feeds with exceptional care and meticulous detail. I know I can trust them to make the right decisions for our business."
Director, E-Commerce
"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
Read all testimonialsRead all testimonials

We can help you be great

We have friendly staff ready to help you get on your path to greatness...