The digital marketing impact of AI investments
The Digital marketing impact of AI investments
In digital marketing field marketers are spending on average 15% of departmental budget on AI. However, 33% say are unable to measure the digital marketing impact of AI investments on the business as a whole. 31% says most value in digital marketing impact on sales, 29% says most value ROI in innovation. However, only 11% most value lead generation. But, 71% of digital marketers are using their AI investment to create and deliver personalised ads, nearly 58% viewing personalised content as the most important benefit of AI.
Half of marketers have had training in top priority skills
The key Skills that the data and the marketing industry are essential to future career progression. 51% of marketers trained in any top priority skills. 52% of those who have participated in it state that it led to recognition within their existing organisation, and 28% even received a promotion as a result.
Black Friday sales made on Thursday night
A 60% increase globally on queries compared to 2017, with a 41% increase in the UK alone. Meanwhile, queries on Black Friday itself were 337% higher compared to the average shopping day, and the most popular search term in the UK were ‘dress’, followed by ‘coat’, ‘jumper’, ‘faux fur’, ‘boots’, ‘jeans’ and ‘scarf’.
The Cheetah Digital suggests that GDPR compliance is having a positive effect on email marketing. Every year email volume and revenue per email increased in from $0.05 in 2017 to $0.06 in 2018. Unique click rates rose 7.1% year-on-year, going from 2.1% in Q3 2017 to 2.3% in Q3 2018. Mobile is growing with 45% of total email opens and 58% of total clicks occurring on mobile phones or tablets in Q3.
Why shoppers aim to buy Christmas gifts before December
The majority of consumers are hoping to do their Christmas shopping wrapped up by 30th November, this means that the prime time for retailers to target consumers should be long before the traditional festive period properly kicks off, women would like to have their in-store shopping done by the end of November, however, men cite Christmas Eve as their cut off point.
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