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The Basics of Email Marketing Lists

Here’s a short and simple list of key points about emailing lists.

Use Double opt-in methods – this improves the quality of subscribers and reduces potential bounce rate. This requires a link to be sent which has to be clicked to confirm subscription.

Make sure you have an easy to find unsubscribe button.

Make it clear what someone gets from subscribing, and keep to these expectations.

Avoid using purchased lists.

Separate different levels of interest or activity

List Building

List Building

Those that are confirmed buyers may need different content and frequency than those who have not. This kind of targeting can be created also from different places in which the email opt-in has been confirmed. A choice of different email newsletters with different frequency at an opt-in screen can be ideal.

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