Ten Top Tips To Increase Your Twitter Following
If you are interested in getting the most out of social networking and want to know how to build up your company’s following on Twitter, here are some top tips to get you started:-
1. Optimise your Twitter profile
Google and Bing are starting to add more tweets and additional social network content into their search results. In order to increase your visibility in these search results you should ensure that your Twitter profile incorporates the most important keywords for your business. It is also a good idea to use these keywords within your tweets. Avoid using too many, however, as this can be off-putting to people and be more harmful than helpful. Moderation is the key in this instance.
2. Become a curator of interesting content
You will gain more followers the more times you tweet. A simple way to write a tweet is just to share articles and blog posts etc. that will be interesting and of use to your target audience. It is possible on the majority of websites to share an article by simply clicking a link.
3. Track trending topics and jump into the conversation
By simply posting an interesting tweet on a current popular topic, you can gain new followers. A tip is to include the hash symbol in front of the topic name to help Twitter users find your tweet more easily. There is an area on your Twitter page known as “Trends”, which allows you to find out what is popular on Twitter.
4. Avoid just talking about yourself
Instead of simply talking about how great your business and services are, try to share insights and tips. This is more likely to encourage people to retweet your content and hopefully gain you further followers.
5. Leave room for retweets
If people retweet your updates or content etc, this helps you build up a following. Twitter allows you up to 140 characters per Tweet. Try to use fewer characters in order to leave room for your Twitter name plus the “RT” (retweet) symbol to be included in a retweet.
When somebody retweets your update it will automatically include your Twitter account name. Make sure you count the amount of characters there are in your Twitter name. Try to keep your tweets to about 122 characters to allow your twitter name to be added to the retweet without any of the original tweet content getting cut out.
6. Tweet at the right time for maximum impact
If you simply keep tweeting and timing it badly, your tweets can go unnoticed. It is a good idea to use applications that can allow you to schedule tweets in advance etc. Some people find repeating your tweet two or three times helps to ensure their tweet gains as much visibility as possible.
7. Follow others
In order to gain followers, you will need to begin following other people. Often when you follow someone they return the favour by following you too. By following others you are showing that you actively engage on Twitter. Try to focus particularly on people in your field of business. It is important to remember, however, that anyone who is on Twitter can see everyone that you are following.
8. Aim for good quality Twitter followers
If you have followers that have a strong reputation and they retweet your content or updates, this can really help to improve your blog post’s ranking on search engines. Twitter users who have large followings and post regular tweets are likely to have a stronger reputation from Google’s point of view.
9. Customize your Twitter background
While it is simple to choose one of Twitter’s standard backgrounds, for purposes of branding it is better if your twitter page has a similar appearance to your website etc. A good idea is to upload your own image which you can use as a background. You can then play around with editing the image until you get the effect you require.
10. Use one tool to update several social networks
It can be quite time-consuming constantly updating your Facebook, LinkedIn and Twitter pages etc. There are easy services available that allow you to post one update to various social channels in one go.
If you would like further help with how to maximize the effectiveness of your social presence, then why not give us a call.