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Teens Use Tumblr More Than Facebook

Teenagers have been showing great interest in Tumblr. Recent research has revealed that young adults are actually using the social network and blogging platform more than Facebook.

Founded in 2007, Tumblr now has in excess of 89.5 million blogs and over 40 billion posts. The site’s registered users create over 120,000 new blogs every day resulting in some 18 billion page views each month.

While those figures are nowhere near the level of Facebook’s volume of users and status update count, there is however one Tumblr statistic that may surprise.

Their survey of 1,038 young adults, split equally between the age groups 13-18 and 19-25, revealed that Tumblr was the most-used out of major sites including Facebook, Twitter, Instagram, and Snapchat.

59% of those between the ages of 13 and 25 said they use Tumblr regularly, compared to 54% who said they use Facebook regularly. Among the younger of the two age groups, the percentage who said they use Tumblr regularly increases to 61% compared with 55% who said they use Facebook regularly.

If you would like any assistance with getting the most impact out of your social presence, or with any other aspect of digital marketing, then why not give us a call at Network Intellect and have a discussion with one of our digital strategists.

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