Tactics for increasing lead generation for your website
If you are in charge of a small business, you will often wonder what tactics will work for you to grow your business.
We all know there is no guaranteed way to grow your business. However, there are certainly ways that are a safe option that are worth your time and money pursuing.
If done correctly and with good timing, the below methods will help your business grow.
Customers want to do as little as possible to get what they want. If they need to receive a callback to make an appointment, this is off-putting. The less steps the customer needs to take to convert, the better!
So, one way to reduce the amount of effort the customer has to make is to allow a customer to book an appointment themselves on your website! This will make the customer more likely to make an appointment, as it is far more convenient for them.
This also allows customers to see all your available slots and choose the most convenient time and day for them. They can also make a payment online, too.
Make sure your site is fast
A slow website will drive away customers faster than you’d think. In fact, if your site takes 5 seconds to load, it will drive away 19% of visitors.
You wouldn’t wait more than a few seconds for a site to load, especially if you want to browse several pages on the site. So why would you expect others to do the same for your site?
Give away useful things
It may seem counterproductive to give away things for free. But, you can attract a lot of people by giving them something for nothing.
What you give away is down to you and what you think your audience wants. Just ensure it is relevant to the products/services you have to offer.
This will help you business in a couple of ways.
You will get customer information. Offering them a free product will require some sort of information from your visitor. An emails for an ebook, an address for a free sample. A phone number for a free consultation. Either way, you are gaining valuable data that can be used to nurture your customer tinto becoming a valuable customer. Of course, you’ll need to ensure that you follow GDPR law.
The other way it helps your business is by putting it in a positive light. You have been generous and offered new and old visitors something completely free of charge. These visitors may tell their friends/colleagues about this free gift that you are offering, attracting even more leads!
Show your testimonials and reviews
New customers can be very cautious when it comes to trusting a site that they have never heard of before.
Most small businesses will not haves ads so far an wide that most people know who they are and what they do. So, it is important that you show new visitors this.
Displaying your reviews allow new visitors to be reassured and confident that you’re a trustworthy site.
They will be far more likely to become a customer/client if they can trust your website.
It may take some time if you are just starting out, but it is an important step to take, as the rewards are worth the effort.