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Sweaty Betty’s New Mobile-Optimised Site

Sweaty Betty’s new mobile-optimised site started in 1998. Sportswear for women was a not the most popular category within retail.

Sweaty Betty’s

Review of Sweaty Betty’s new site focusing on key areas:

  • 60% of Sweaty Betty customers use mobile or tablet devices to shop online.
  • Tryzens helps to make mobile shopping an easier and more seamless experience.
  • the search bar is also well positioned to catch the user’s eye. It is at the top of each and every page of the mobile site.
  • also, site include option to move to a different category from the search results.
  • the new site is also designed to showcase products on smaller screens. Prominent imagery,  multiple photos as well as a catwalk video. It helps visualise how products might look in real life.
  • Sweaty Betty has now integrated its own Instagram feed onto its website, in order for shoppers to browse and shop this way. Images include product details and the option to click through to buy.
  • also, launched a number of informative and standalone guides to help consumers find exactly what they’re looking for.
  • There is lots more pluses like: personification, wishlist, find a nearby store etc.

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