Surge in Search for Health Ecommerce Businesses
Healthfood Sites Enjoy Surge in Interest
Good news for Health Ecommerce businesses. Health foods, super foods and gluten free search term volumes continue to surge worldwide as the public seeks to improve its health.
From Jan 2014 to Dec 2016 ‘Gluten Free’ search volumes swelled 140% (source https://econsultancy.com/reports/internet-statistics-compendium). This shows retailers focusing on the health market really need to be online.
It has also been observed that the health trends are changing. Previous generations focused on removing foods. Now the emphasis is on adding them. Perhaps only gluten is being excluded.
This growth has a lot to do with online activity. Information shared on social media creates more interest.
Between 2011 and 2015 huge increases occured in search terms ‘best foods for…”;
Best foods for Acid reflux – 921% increase
… Upset Stomach – 321% increase
for Skin – 131% increase
for Energy – 131% increase
Additionally, search terms related to Turmeric also grew 300%.
In conclusion there is no signs of a health market ‘bubble’ that is likely to burst. If you are thinking of moving into the health market there is plenty of growth. And you will need to improve your content and focus on your online presence to take advantage of the fantastic interest.