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Streamline Marketing and Localization

Streamline marketing and localization is a important part of a larger personalization effort. Personalization can mean a lot. Marketers are beginning to prioritize localization but it is not easy process. Many marketers fail to localize effectively.

Streamline Marketing and Localization Tips:

  • Firstly, take ownership. Create direct localization strategy.
  • Secondly, Make a plan for all content. Localization should be implemented across all touchpoints. No matter where a customer is located in the world, or at which point in the customer journey, messaging will be on point. That includes website copy, UI/UX copy, landing pages, marketing emails, transactional emails, and more.
  • Also, Hire local marketers to manage communications in relevant regions. No one understands a particular market like a local.
  • Use portable object template/portable object (POT/PO) file.  They make it easier to localize all content. Also, They give flexibility in the tools marketers use.
  • Collect information based on time zone. Content customized based on time zone can add a uniquely personal touch that customers appreciate.
  • Also, Listen to your customers. Monitor your feedback. Set up live chat, watch your social media channels.

If you need any help with AdWords, or in Analytics then please get in contact with us here at Network Intellect.

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