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Strategy To Optimize Conversion Rate

Basic ecommerce strategy can be broken down in to 3 simple steps:

Generating Traffic – Driving traffic to an eccommerce website by investing in marketing and advertising.

Customer Acquisition – Optimizing the ecommerce website to get traffic and convert it.

Customer Retention – Using strategies such as retargeting and email marketing to encourage existing customers to continue to purchase.

Live Chat

Live chat is a the fastest way to get a reliable answer. You can ask a very specific question and get the answer in a matter of seconds.

  • Live chat has the highest satisfaction rate across all support channels.
  • There are many benefits visitors get by using live chat instead of another support channel, but the most important is that they can get answers to their questions quickly.

Data Driven Approach to Creating Comprehensive FAQs

Some may not want to use live chat, and so should still be able to find an answer to their question. Put focus in having excellent FAQs throughout your website.

  • Create an FAQ page with the main focus on product and order questions that real shoppers have, not with “fluff”.
  • find out the most common questions that customers ask you via email, live chat etc and add these to the page.
  • Have a dedicated page for FAQs, but put them throughout the site, too. Use relevant questions for each page they are added to.

Reply Fast!

Ensure that your customers have access to help with your website. Whether it be a phone, chat or email.

  •  You can use a help desk system to help manage customer queries.
  • Don’t leave the customer waiting.

Don’t Force The Customer To Make An Account

Make your checkout process simple. Nobody wants to fill out a questionnaire in order to buy a product.

  • Don’t force account creation – you can automatically create an account for them after they check out as a “guest” using some creative programming.
  • Auto-populate addresses with the Google Maps API & simplify credit card entry.
  • Offer a Guest checkout. The customer can always make an account later.
  • Auto-populate addresses with Google Maps API.

Let Customers Return to Their Cart

A customer may want to have some time to think before they make a purchase. So, ensure their cart is saved or they may forget what they wanted and give up.

  • Let visitors automatically “save” their basket so they can easily come back and complete the purchase.
  • Using a “Persistent Shopping Cart” allows the customer to come back and see their cart without having to save anything or create an account.

Remind The Customers If They Abandon Their Cart

If the customer leaves their cart, email them to remind them to checkout.

  • Get the customer’s email address early in the checkout process.
  • Send a reminder automatically to complete the checkout process.
  • Test the abandoned cart email sequences.

Optimize Product Pages

Optimize the product page to help encourage buyer to add the items to the cart.

  • High quality images and video/s, with free shipping and no hassle returns can make a big difference in conversions.
  • Make the product images extra large.

Make Returns Easy

A no hassle return policy can be a decision maker when making a purchase and is a great strategy to increase conversions.

  • Offer no hassle return policy.
  • Avoid a restocking fee or some other negative point for returning products.

Include In-Depth Details

While images are more important than text descriptions, they are still very important and you should ensure they are strong.

  • The summary should make it clear who the product is for and include basic details.
  • Show product reviews, even negative ones.
  • For larger items, include size and weight
  • Emphasize the CTA.

Make Products Easy to Find

A customer should find it easy to find product, not matter which part of  your site they land on. Otherwise, they may try elsewhere.

Keys to Success:

  • Make Your Navigation Clear and Easily Filterable.
  • Structure Your Top Navigation Carefully Using Dropdown tabs.
  • Make Filtering Products Easy.

Optimize Your Site Search

Some customers may wish to use your site search if they want something specific.

1 in 3 visitors use site search. If the experience is poor, they may go somewhere else where the search is superior, like Google. This may send them to a competitor.

  • Regularly Monitor and edit the Quality of Search Results as needed.
  • Make the Search clear.
  • Make it easy to find recently searched items.

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