Spread the news in LinkedIn Pulse
LinkedIn Plus announced in 2014 opening up their new publishing platform. For many marketers it was rather difficult to overcome resistance to new topics, structure, audience etc. LinkedIn publishing platform has very different audience, the tone and layout then other company blogs.
It is much more like
It is easy enough to access the publishing platform. You simply select “Pulse” or “Interests” dropdown in main navigation. After arriving on Pulse homepage then click on “Publish a post” in the upper right corner.
Also, you can click “Publish a post” on LinkedIn homepage.
LinkedIn editor has a lots of very interesting features:
- “write ideas” is on left-hand corner, clicking on this option allow marketers get inspiration of new topics. To execute it is enough to click on “Write about this”
- there is special
- underneath is a place for headline. LinkedIn is offer suggestion.
- at the very bottom you can label post and add to relevant categories such as “project management” etc.
- Once you finish editing it is easy publish it or save it for later