Contact Us

Spam, Junk in Google Analytics

Generally people strongly dislike spam. We dislike them as well. Especially in Google Analytics it can make it hard to focus on the most important data.

Referral spam are nothing else like fake traffic. Sessions are coming from fake websites.

How to deal with them?

Firstly check all your domains tracking code than create a list of all the places where your Google Analytics tracking code can be installed. Secondly turn this list into a Regular Expression.

All you need to do is type in each domain, then put a backslash before any full stops and separate each domain with a pipe (|). When you’re done there shouldn’t be any spaces between the domains.

You should track only traffic from these domains. Navigate to ‘Admin’ and ‘Filters’ within your reporting view. It is important to add the filter and select ‘Custom’ as the filter type and select ‘Include’ after ‘Save’

This process will help you to remove most of the junk coming into Google Analytics.

Also you need to exclude all the currently known spam sources using custom filters and fake language codes. It is time consuming but well worth to do so.

If you need any help with increasing your search performance or on how to make more opportunities for your business, then please get in contact with us here at Network Intellect.

This article was posted by



Leave a Reply

What our clients say

"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
"They have always been professional and focused on delivering results in a timely and cost effective manner. It is enlightening to have an organisation that takes the time to make recommendations on actual data analysis."
Business Manager, Charity
"They (Network Intellect) continue to exhibit their digital expertise by helping us to establish a competitive advantage by pushing the boundaries and innovating their technology and performance solutions."
Head of Marketing Communications, Education
"Because of their talent, expertise and level of service our on-line business has increased dramatically."
Founder, Electronics
"I would have no hesitation in recommending them as an analytics partner to understand and improve the performance of a website."
Vice President, Retail
Network Intellect continue to give us a fantastic service, fast and friendly and are always ready to go the extra mile. They have gone above and beyond the call of duty to deliver our results.
Director, E-Cigarette Web
"We found that Network Intellect had the depth of knowledge we needed and after speaking to them a few times we decided to go with them. It’s the best decision we’ve made in some time."
Owner, Retail
"Their services offered great value for money. I would not hesitate to recommend them as a digital partner to others."
Strategic Marketing Manager, Education
"Jason and his team at Network Intellect embody efficiency and efficacy. I would have no hesitation in recommending this excellent company to others."
Marketing Manager, Education
Network Intellect have managed our product data feeds with exceptional care and meticulous detail. I know I can trust them to make the right decisions for our business."
Director, E-Commerce
"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
Read all testimonialsRead all testimonials

We can help you be great

We have friendly staff ready to help you get on your path to greatness...
Network Intellect Menu