Social Networks Likely To Influence Christmas Shoppers
A poll carried out on 400 consumers found that social networks are more likely to influence Christmas and holiday season shoppers’ spending habits than hardware such as smartphones or tablets.
More than half of those surveyed indicated that they plan to look for Christmas deals and discounts on social media sites, but the majority of them will be looking on their computers, not on their mobile or tablet. 64% of shoppers looking for Christmas deals and discounts on social media on their notebook or desktop computer, not their mobile or tablet device.
Just over half of respondents said that they would not use their mobile device or tablet to look for or buy gifts this Christmas holiday season, and 58% said they would not use their mobile or tablet device to comparison shop in-store to find better prices. However, 89% of these shoppers said they would search online to find the best prices.
Social media sites, particularly Facebook, are likely to play a big role in boosting holiday sales this season as nearly half of all surveyed said that they have bought purchased a product or service that they have seen recommended or shared on social media sites.
44% of shoppers said they have bought a product or service they have seen recommended or shared on a social media site.
Of these consumers, 85% said that they saw the item they bought on Facebook, followed by Twitter at 23% and Pinterest at 16%.
The survey also found that 64% of shoppers would read product reviews and recommendations before buying something, while consumers named free shipping (37%), percentage off (30% percent), and buy one, get one free deals (30%) as the top three offers that they are looking for this year.