Social Networking – Window On To The World
Most people use social networking to inform the world where they work and where they spent the holidays. Do they have a new partner, or maybe they are still single. In essence they fulfill their desire for attention by practicing virtual exhibitionism.
The main purpose of social networks is to maintain existing knowledge, but also getting to know new people. Social networks are assumed to connect people and they substitute regular meetings, frank discussions and passionate debates. It is so much easier and faster to satisfy your curiosity news from the virtual profile of a friend, than to meet him/her in person in busy 21 Century life.
Hundreds of millions of Internet users worldwide use internet social networks for business as well. It is a 100% real and genuine money making machine that can allow you to make profit while you are asleep.
Social PPC won’t replace Google Adwords but could contribute to success in the business.
If you want to run successful social PPC campaigns you need to ask yourself 4 questions first:
- Which audience do I want to target? Teenagers? Business Owners? Where do they work? What do they like? What are they are looking for?
- What do I expect from social campaigns? What results am I looking for?
- How am I going to achieve this? Define your social strategy and objectives
- How can I segment the audience based on how different type of business I want to reach.
All social portals have one thing in common: the recipient gains information or a customer or group of customers who will generate a corresponding motion in the business. It is worth remembering this.