Social media usage and advertising 2019
The growth in mobile advertising in Social media
Social media usage and advertising, the internet spend 22% since last year just in social media. The biggest contribution to this growth is the rise of mobile advertising. Over the last year in Social media usage and advertising, there has been a stable increase in the mobile ad spend. Many marketers would like to spend more money on their product advertisement by seeing the growing potential on different sides of digital marketing. The most popular platforms are still Google and Facebook who are leading the way. Followed by, Amazon, Twitter, Snapchat and Pinterest. Looking at the ad success each social media platform is powerful. Facebook, YouTube , Pinterest and Twitter ads are perfect for targeting the right audience.
The power of image on Social media
Social media platforms have started focusing on visual content and exploring the evolution of image creation and sharing. An estimate of more than 50% of tweets comes from containing images, video or other media. Instagram soon focused on discovery and it’s not turning into a very engaging social media app that can also blend shoppable products and e-commerce capability. Infact, Pinterest has turned out to be very popular option for many e-commerce brands and their ads can lead to a great ROI.
Social media is a key part of digital marketing
Social media can be a key part of a digital marketing strategy. The status growth in both organic and paid social. Storytelling and engaging images can help improve organic success. The most popular social media platforms can make it easier to decide where to allocate the budget. For increasing ad spend, Social media and online platforms are maturing and ROI seems to be more important than ever.
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