Social Media Site Twitter To Hit $1.33bn Ad Revenue In 2015
Recent research has suggested that the social media site Twitter will generate almost $1bn in revenue next year, with predictions that over 50% of this will come from mobile ads.
The report predicts that the social network Twitter will take in $582.8m in ad revenue this year, with about 53% cent of this coming from mobile ad sales. It is then predicted to almost double, to roughly $950m in 2014, and about $1.33bn in 2015. It is predicted that more than 60% of its worldwide revenue will come from mobile ads.
The upward revision is predicted due to advertisers having shown more interest in spending money on mobile advertisements on Twitter, and as recent audience figures from multiple research sources have suggested that Twitter’s reach is improving.
Twitter is said to have benefited from the native nature of its ad products. It has also benefited from the increased focus on mobile by competitors like Google and the social media giant, Facebook, which have both expanded their own mobile ad offerings and worked to convince advertisers to move their money over to mobile devices.
It is estimated that Twitter will earn $308.9m in mobile ad revenue in 2013.