Social Media Pinterest’s Group Boards
A group board on the social media site Pinterest, works in a similar way to a regular Pinterest board. The only difference is that along with the board creator, other people are also allowed to pin.
Group boards go under several different names – shared boards, contributor boards, community boards and collaborative boards, but regardless of the term, they are all exactly the same thing.
There is currently no directory of Pinterest group boards. In order to distinguish a group board from a regular one you need to look out for the group icon at the top of a board when you are browsing someone’s page.
Group boards are not only a great way to organise ideas and bring people together, but they can also have real benefits for your brand and business. Here are just some of them:
1. Massively Boost Your Followers
If users select to follow all of any contributor’s boards, they will be added as followers to a group board you are part of. The increased exposure and visibility you get through group boards will increase your follower growth at a faster rate.
2. Increase The Number Of Repins
The more social media followers you have the more likely they (and their followers) are to see your content, repin your pins and click through to your website. This in turn means more traffic to your site and potentially more subscribers, customers and clients.
3. Increase Engagement
Your customers are possibly already liking, commenting and sharing your content with their followers on Pinterest, but inviting them to pin to your brand’s group board will make them more engaged and involved in your online conversation.
In addition it will elevate them to the role of brand ambassadors, who their followers are more likely to pay attention to.