Social Media Marketing Tips For Instagram
Image-sharing social sites are becoming more and more customary in the world of social media marketing. Pinterest and Instagram have exploded onto the social media marketing scene over the past year. Marketers have started to realise that images are great for branding and engagement on social media sites.
Read on for three examples of how to use Instagram to benefit your social media marketing strategy:
1) Use Instagram Profiles To Reach A Wider Audience
Instagram has become another channel with which to promote everything great your brand is doing. Remember, however that you are still using this platform for your business, so you need to keep a respectable balance between fun images and business photos. With Instagram’s web profiles finally released, marketers now have the opportunity to market on other devices besides mobile. The new web page layout has a type of collage format, which gives way for social media marketing to tell a story with images. This should drive you to think strategically about how your Instagram account looks once all of the pictures are put together on one page.
2) Reward Followers With Promo Codes
Are you releasing a new product or service? Promote your account by offering consumers a promo code once they follow your Instagram account, or provide codes to your loyal users who are already following you. Including these promo codes in your photo descriptions will get your followers to notice what you are posting. When deciding what codes to offer and how to go about it, always keep your audience in mind and be aware of what will attract their attention. This will increase engagement and show your fans appreciation for keeping up with you via social media.
3) Feature Your Customers
You have no better fans than the fans your good services have already acquired. Therefore, why not make them feel special? This is also a perfect way to tell your company’s story from the perspective of someone outside the company. Featuring your customers on Instagram takes customer reviews to a whole other level. Use Instagram to take a photo of your customers. In addition to making your customers happy, this will personalise your brand, which is very valuable for any audience. By engaging with your fans and showcasing satisfied customers, your company is able to achieve your goals by utilising Instagram.