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Social Media and Live Events

Social media has become the main channel for people to share their experience of events as they happen. It’s become second nature for many of us to share our location, feelings, thoughts online. It helps us digest our own experience of the event.

 

It can also be rewarding for brands and creators who get to chat with individuals and experience their genuine, instant reaction to what’s happening.

If you’re planning a live event in social media, we have tips for you:

  • Create guidelines. Set rules.
  • Make process. Depending on the event, you may need to divide roles.
  • Use content management tools that let you moderate and manage text
  • Invest in your team. Look for people with relevant experience and understanding of the brand’s values.
  • Establish stable communication in preparation for the event and follow the structure

Successful live events keep the discussion going when the event is over. That means keeping a few community managers working after the event is over, even if it’s out of hours. Peaple still like to share there opinions, feelings. Hosting a live event can be a brilliant way engage audiences and generate buzz beyond the brand’s existing fan community.

If you need any help with Social Media, or in Analytics then please get in contact with us here at Network Intellect.

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