Social Media and Google Analytics
Social Media are giving a chance for meaningful connections with the audience. Marketers use them to provide support, share stories and reach new customers. Google Analytics can help us monitor results and performance.
Firstly, we need decide what we want to track. Tracking paid social media campaigns is critical. Campaign tags allow us to track custom marketing campaigns, including social media and all other marketing initiatives. Links need to be customise.
Campaigns tags include:
- Campaign name
- Campaign source and medium. Source is where the message is seen and medium is how the message is communicated.
- Campaign content ( optional). If you have an ad with a blue ‘Register Now’ button and another ad with a red ‘Learn More’ button you can use the content tag to view results from these ads separately in the reports.
Campaign tags can be created in Google Analytics URL Builder. This tool allows to define the values for the campaign name, source, medium and content.
The best way for tracking social ads is to make sure we define the source as the domain name of the social network and the medium as social.
Campaign: Facebook Ads
Medium: social (This allows Google Analytics to understand that clicks are actually coming from social networks (and not just a generic custom campaign)
Content: blue learn more
If you need any help with increasing your search performance or on how to make more opportunities for your business, then please get in contact with us here at Network Intellect. Please get in contact with us here at Network Intellect.