Contact Us

Social Media and Google Analytics

Social Media are giving a chance for meaningful connections with the audience.  Marketers use them to provide support, share stories and reach new customers. Google Analytics can help us monitor results and performance.

Firstly, we need decide what we want to track. Tracking paid social media campaigns is critical. Campaign tags allow us to track  custom marketing campaigns, including social media and all other marketing initiatives. Links need to be customise.

Campaigns tags include:

  • Campaign name
  • Campaign source and medium. Source is where the message is seen and medium is how the message is communicated.
  • Campaign content ( optional).  If you have an ad with a blue ‘Register Now’ button and another ad with a red ‘Learn More’ button you can use the content tag to view results from these ads separately in the reports.

Campaign tags can be created in Google Analytics URL Builder. This tool allows to define the values for the campaign name, source, medium and content.

goog

 

The best way for tracking social ads is to make sure we define the source as the domain name of the social network and the medium as social.

For example:

Campaign: Facebook Ads
Source: facebook.com
Medium: social (This allows Google Analytics to understand that clicks are actually coming from social networks (and not just a generic custom campaign)
Content: blue learn more

If you need any help with increasing your search performance or on how to make more opportunities for your business, then please get in contact with us here at Network Intellect. Please get in contact with us here at Network Intellect.

This article was posted by



Leave a Reply

What our clients say

"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
"They have always been professional and focused on delivering results in a timely and cost effective manner. It is enlightening to have an organisation that takes the time to make recommendations on actual data analysis."
Business Manager, Charity
"They (Network Intellect) continue to exhibit their digital expertise by helping us to establish a competitive advantage by pushing the boundaries and innovating their technology and performance solutions."
Head of Marketing Communications, Education
"Because of their talent, expertise and level of service our on-line business has increased dramatically."
Founder, Electronics
"I would have no hesitation in recommending them as an analytics partner to understand and improve the performance of a website."
Vice President, Retail
Network Intellect continue to give us a fantastic service, fast and friendly and are always ready to go the extra mile. They have gone above and beyond the call of duty to deliver our results.
Director, E-Cigarette Web
"We found that Network Intellect had the depth of knowledge we needed and after speaking to them a few times we decided to go with them. It’s the best decision we’ve made in some time."
Owner, Retail
"Their services offered great value for money. I would not hesitate to recommend them as a digital partner to others."
Strategic Marketing Manager, Education
"Jason and his team at Network Intellect embody efficiency and efficacy. I would have no hesitation in recommending this excellent company to others."
Marketing Manager, Education
Network Intellect have managed our product data feeds with exceptional care and meticulous detail. I know I can trust them to make the right decisions for our business."
Director, E-Commerce
"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
Read all testimonialsRead all testimonials

We can help you be great

We have friendly staff ready to help you get on your path to greatness...
Network Intellect Menu