Social Media Giant Facebook’s 558 Million Video Views
According to recent video rankings, the social media giant, Facebook, reached a new high last month with almost 558 million video views.
Facebook was second with 61.2 million unique video viewers for February; a figure well behind Google/YouTube (150.6 million). Facebook’s 558 million video views was third overall, massively behind Google/YouTube’s 11.3 billion and AOL with 570 million video views.
Facebook is near the bottom when it comes to engagement, with an average of 19.9 minutes per viewer during February. The only Top 10 video site with lower engagement is Amazon at 12.6 minutes per viewer.
The number of Facebook video views was not the only online video record last month. Further reports revealed that Google/YouTube set a new high with more than 2.2 billion video ads delivered in February. This represents almost a quarter of the overall 9.9 billion video ads that were shown during the month.
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