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Smart Phones And Social Media To Dominate By 2015

The aviation IT specialists, SITA, have stated that approximately 89% of airlines will sell tickets via mobile apps by 2015.

The company also says that 90% of airlines will offer mobile check-in by 2015, demonstrating and increase of 50% from today.

The industry will see a major transformation over the next three years in the way that passengers buy travel services and use self-service along their journey.

Today’s passengers are thought to want more control throughout their journey. They expect big chnages in both the kinds of services airlines and airports offer, and the way they communicate with them

Recent surveys have shown that the key trends for the coming three years will affect the way passengers buy travel, check in and board aircraft, and plan their journeys.

By 2015, airlines and airports expect the web and the mobile phone to be the top two sales channels, so the industry is responding to this trend.Passengers will take more control with their phones too, using 2D boarding passes or contactless technology at different stages of their journey. Examples of this will be used at boarding gates, fast-track security zones and to access premium passenger lounges.

SITA forecasts that customer services will become more mobile and social, and by 2015 nine out of ten airlines and airports will provide flight updates using smart phone apps.

Please do not hesitate to contact one of Network Intellect’s digital specialists if you would like to know more about mobile marketing, or optimising your social presence.

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