Sitelink Extensions Tips
Sitelinks are versatile extensions, they are very practical for all PPC accounts. You can find them displayed on every single device and marketers can use them for nearly every subject.
According to Google specialists sitelinks typically lift ad CTR about 20%.
It is important to keep these magical extensions compact (18-20 characters for desktop links and 12-15 for mobile). Monitoring impressions, click-through rate and conversion rate can be very useful.
All of the benefits associated with sitelink extensions in AdWords hold true for Bing too. It is beneficial to spend time and create sitelinks on the campaign or at ad group level.
Thanks to sitelinks advertisers can add two lines of description text for each link. Also, they can focus on holiday sales, limited-time offers and special deals.
Time-sensitive sitelinks need to be schedule and monitored regularly.
Google AdWords’ policies on sitelinks are nearly identical to those for ad headlines—no emojis, no exclamation points and no symbols in text.
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