Site Search After Google?
Websites creators are trying to re-evaluating their Google search strategy. Especially that Google turns its back on site search lately. Customers of GSA and GSS need to start rethinking their web/enterprise search strategy promptly.
- Search Appliance (GSA)
– all-in-one server box that sits in the corporate data centre which is used for intranet, extranet and website search. According to Fortune, the product is no longer for sale to new customers and license renewals for existing customers are expected to end in 2018.
- Site Search (GSS)
– widget you’ll be familiar with that adds a search box to the host site and performs, but only of pages on that site. Despite the fact that the two outgoing products Site Search and Search Appliance sit side by side on Google’s Enterprise Search pages they are two quite different products.
What we can use instead?
- Google Cloud Search, part of G-Suite.
– productivity tools aimed at knowledge workers. The Google Suite website suggests there are elements of enterprise search.
- Google Custom Search Engine (CSE) is a free search widget
– delivers search results with ads. Once GSA and GSS have been gone, this will be the only Google search option for websites. Publishers will receive 51% of revenue from any search ads on shown on their sites, via AdSense for Search.